Drafting Your Playbook in 2022

Written By Mike LaPorta

Michael LaPorta, President of Playbook for Health, highlights in the Forum for Healthcare Strategists creative and strategic approaches to refresh sports partnerships during times of significant disruption in healthcare.

LaPorta points out promoting service lines, leveraging league events, and a strategy around influencer marketing is essential to maximizing ROI and building awareness in the community. Integrating these strategies can have a direct result on trust, employee retention and philanthropic initiatives.

Read more here and be sure to consider Playbook for Health to draft your winning sports marketing strategy!

Mike LaPorta
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