Recently, Playbook for Health's CEO, Jeff Sofka, sat down with The Sports Business Journal to discuss how the sports industry is witnessing a fascinating shift, with healthcare emerging as a major player in the sponsorship landscape.

Traditional methods like team reports and fan surveys offer limited insight into the true value of your NBA or NHL sponsorships. Market research provides a powerful tool to make data-driven decisions and demonstrate a strong ROI on your strategic investments.

At HMPS24, industry leaders Kathy Smith (Vice President & Chief Marketing and Digital Officer at Roper St. Francis Healthcare) and Tom Kruse (Senior Vice President and Chief Strategy Officer at Virginia Mason Franciscan Health) joined our president, Mike LaPorta, for a session called "Amplify Your Brand & Impact with Data-Informed Sponsorships".  Here are the key takeaways.

Instead of the typical tradeshow booth, we created a one-of-a-kind immersive experience designed to captivate healthcare marketers at HMPS24.

Happy Opening Day! Baseball is back, bringing with it the thrill of a new season and a golden opportunity for healthcare systems to connect with passionate fans. Playbook for Health can help you craft a winning MLB and MiLB partnership that connects with fans and drives success for your healthcare system.

The healthcare landscape is evolving, and one exciting trend is the rise of integrated sports and healthcare facilities. These facilities combine the power of professional sports with the expertise of healthcare providers, creating a unique ecosystem that benefits both athletes and the community.

Healthcare organizations face the challenge of raising significant funds to support capital projects, research, and patient resources. While traditional fundraising events and campaigns are valuable, sports partnerships offer a unique and impactful approach to soliciting donations.

Healthcare systems can make a real difference in the fight against cancer by partnering with the NFL’s Crucial Catch campaign. Check out some examples of how different systems partnered with Crucial Catch to make a real difference in the fight against cancer. 

Should healthcare systems tie a spokesperson to their sports activations? We believe so – if you have a clear strategy.