Healthcare Sports Partnerships

In every city, big or small, residents have several healthcare options to choose from to meet their needs. With an increasingly saturated market, establishing and maintaining a recognizable brand that serves as the “community’s provider” is essential for healthcare systems to increase patient acquisition and brand awareness. A common misconception is that sports sponsorships are only beneficial to certain service lines, like sports medicine and orthopedics. But that is far from the truth. When healthcare systems partner with admired sports teams and community-focused health and fitness organizations, the partnership delivers purpose-driven value for the entire enterprise’s strategic goals.

At Playbook for Health, we understand current and prospective patients want to receive the elite care that athletes are granted, not only for their sports medicine and orthopedic needs but for all of their care. To deliver healthcare sports partnerships of any size, from pro teams to community health and fitness organizations, we use data and analytics to identify which brands best align with your mission to optimize the best outcomes. Our roster includes partnerships with heavy hitters like the NBA, WNBA, NFL, MLB, NHL, and MLS. Sports marketing and sponsorships for healthcare systems are more than just media buys or logo placement at sporting events and stadiums. This is why we customize Playbooks for each client. These partnerships tap into an audience of loyal fans who are committed to supporting the brands that are associated with the teams and organizations they love. When done correctly, healthcare systems diving into sports marketing and sponsorships can be a powerful tool, resulting in cost reductions, new revenues, and marketing and philanthropic benefits.

How Can Playbook for Health Help Your Company Navigate Healthcare Sports Partnerships?

Here are a few ways we can help increase your organization's brand awareness:

Philanthropic and cause marketing programs (access to sports participation, health equity, public health support, research, and clinical services)
Team sponsorships (association, high school, collegiate, professional)
Event sponsorships (races, triathlons, tournaments)
Strategic partnerships (health and well-being organizations, corporate synergy)
Influencer marketing (athlete supports as a spokesperson)

At Playbook for Health, our team includes seasoned sports and healthcare marketing professionals who will handle the extensive and detailed research and negotiations to establish agreed-upon partnerships and work with you to manage the relationship and management of creative assets to maintain the sports marketing initiatives.