Columbia University Sports Management Podcast: Healthcare & Sports Marketing in the Covid World

Bendigo Co. Founder and Principal Jeff Sofka sits down with Joe Favorito and Tom Richardson of the Columbia University Sports Management Podcast to discuss the convergence of healthcare and sports. From discussing Tackle Kids Cancer with Eli Manning and Hackensack Hospitals to healthcare tech and mental health issues stemming from the pandemic, Sofka provides insights on the rapidly changing healthcare sector which accounts for over a quarter of our nation's GDP.