HMPS 2020: Evolving Sports & Healthcare Partnerships

Written By Mike LaPorta

The 2020 Forum for Healthcare Marketing Strategists went virtual, welcoming healthcare professionals from across the country to discuss the rapidly changing future of healthcare marketing and strategy.

Bendigo CEO Jeff Sofka was joined by our partners Larry Bowie of Emory Healthcare and Matt Bartoloni of NYU Langone Health to discuss their healthcare systems’ approach to sports partnerships, how their relationships with sports properties has changed amid Covid-19, and where they see these partnerships evolving going forward.

Check out the full session below:

Mike LaPorta
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Healthcare Sports Partnerships: Make Good Madness