Driving MlB partnerships
Ready for Opening Day? Fans aware of a healthcare brand sponsorship are 40% more likely to have a more positive perception of the brand and 50% more likely to consider the brand for their healthcare needs.
To maximize your MLB partnership's impact this season, focus on these key areas:
Leverage Influencer Power: Partner with current and retired players, leveraging fan data, team insights, and market research to create impactful influencer campaigns.
Go Beyond the Stands: Amplify onsite activations and drive long-term engagement with digital tools like CRM opt-ins, social-first activations, and ongoing influencer partnerships.
Engage for Impact: Create unique, health-focused experiences that benefit the community, such as on-site CPR training or innovative cancer screenings.
Beyond the Scoreboard: Creative Activations for Impact
Successful MLB partnerships extend beyond logo placement. Creative activations help achieve strategic goals, advance public health, and educate the community. Examples from our partners include:
Emory Healthcare & The Braves: For their first Atlanta Braves Lou Gehrig Day entitlement game in 2024, Emory Healthcare honored ALS Awareness Day with an inspirational patient story, a first pitch, and a concourse presence commemorating the 10th anniversary of the Ice Bucket Challenge.
Virginia Mason Franciscan Health & The Mariners: During Prostate Cancer Awareness Month, Virginia Mason Franciscan Health partnered with Fans for the Cure to offer on-site prostate screenings at T-Mobile Park, screening over 60 fans and staff.
Ready to elevate your MLB marketing strategy? Contact Playbook for Health today.
