HMPS24 Playback: Amplify Your Brand & Impact with Data-Informed Sponsorships

At HMPS24, industry leaders Kathy Smith (Vice President & Chief Marketing and Digital Officer at Roper St. Francis Healthcare) and Tom Kruse (Senior Vice President and Chief Strategy Officer at Virginia Mason Franciscan Health) joined our president, Mike LaPorta, for a session called "Amplify Your Brand & Impact with Data-Informed Sponsorships".

Here are the key takeaways:

• Data insights, fueled by market research, are the key to unlocking successful sponsorships. This helps you identify the right partnerships to align your brand with the perfect target audience and support your strategic goals. Demographics like age, income, location, and even family structures can all be factored in. Research can also uncover fan preferences for charitable efforts, potentially revealing a cause that aligns with your brand's strategic initiatives to activate against. 

• Data empowers informed sponsorship decisions:

• Athlete spokespersons drive 2.5x higher brand consideration.

• Co-branded facilities boost trust by 60%.

• People are 2x more likely to visit providers treating athletes you sponsor.

• Campaigns partnered with players or teams see 4x the donations.

• Transform sponsorships into strategic assets. Continuously analyze data and track ROI to optimize activations. This approach turns one-time costs into valuable assets that build community ties, amplify brand impact, and deliver lasting success.

Ready to unlock the potential of data-driven sponsorships? 

Contact us today for a free consultation on developing a winning sponsorship strategy.