Do you (really) know the ROI of your NBA/NHL Sponsorship?
Traditional methods like team reports and fan surveys offer limited insight into the true value of your NBA or NHL sponsorships. Market research provides a powerful tool to make data-driven decisions and demonstrate a strong ROI on your strategic investments.
At Playbook for Health, we understand the pressure to prove the value of your NBA/NHL sponsorship. That's why we developed a unique consumer-centric research methodology that gives our clients the data needed to make informed decisions and strategic investments. Our extensive experience with various partnerships provides valuable benchmarks for healthcare systems.
Here's how our analytics can support you:
Portfolio and Market Optimization: We analyze your current sponsorship alongside market opportunities, revealing which combinations reach the most relevant audience.
Brand Impact: This proprietary tool uses correlation analysis to measure the net contribution margin from your sponsorship. We consider factors like patient profiles, location, and team performance.
Net Margin Contribution: Analyze how your sponsorship contributes to net margin by correlating service line utilization with marketing efforts.
Brand Health: We go beyond sports. Our sponsorship-inspired approach helps you understand how the market perceives your system, individual services, and the impact of your marketing and operations on patient decisions.
Turn Data into Winning Strategies: We translate the data into clear recommendations to optimize your sponsorship activations. This includes identifying which assets and campaigns drive the most results, and which messages resonate best with fans.
Get a Head Start on Next Season! Gain valuable benchmarks from our annual research services and refine your strategy during the off-season.
Want market-specific insights to optimize your existing NBA or NHL partnership? Meet our Analytics team and learn how they can support your team’s needs.
