Playbook for Creating Measurable ROI through Sponsorships

Playbook for Health's Jeff Sofka, Founder and CEO, and Michael Laporta, President, hosted an insightful webinar in partnership with The Society for Health Care Strategy and Market Development (SHSMD), "The New Playbook Creating Measurable ROI through Sponsorships." 

The panel discussion focused on how Virginia Mason Franciscan Health and Kettering Health continue to use a data-backed approach to identify which sponsorships best align with KPIs and deliver across multiple strategic imperatives.  

We were thrilled to have our clients join this discussion, Jimmy Phillips, Vice President for Marketing and Communications at Kettering Health, and Thomas Kruse, Senior Vice President and Chief Strategy Officer for Virginia Mason Franciscan Health, the Pacific Northwest division of CommonSpirit Health. 

Learn how you too can maximize measurable ROIs through sponsorships: