The Healthy Dad’s Initiative with Matt Ryan launches to encourage and inspire healthy actions amongst a demographic who could relate to Matt.

Purposeful integrated activations can become a cause marketing vehicle to create brand and mission awareness, educate, fundraise and drive business, as is proof with the redirection of VMFH sports assets towards the Boeing Classic.

The reality of COVID-19 has also magnified the importance of healthcare to consumers.

In recognition of Emory Healthcare’s Health Promotion Program, Bendigo is proud to be recognized by Healthcare Advertising with the Gold award.

On April 1st, the Seattle Mariners welcomed 9,000 fans back for Opening Night, the first game played in front of fans in 550 days. The Mariners invited 50 frontline workers from Virginia Mason Franciscan Health to participate in the pre-game ceremonies by creating a heart in the in-field in an emotional tribute.

When sports leagues were coming back online last July, Bendigo shared predictions on make-good media value and where sports and healthcare relationships were going, knowing it would be a bumpy ride. As the Super Bowl brings the season full circle, and marketing tactics evolve through the pandemic, let’s consider this “the halftime report.

Bendigo looks for problems to solve in innovative ways. As donations to childhood cancer were waning due to COVID-19 challenges, our client’s beverage agreement was up for renewal. We stepped in securing nearly $3 million of new donations for Tackle Kids Cancer, as part of an exclusive vending and pouring rights agreement

Bendigo Co. Founder and Principal Jeff Sofka sits down with Joe Favorito and Tom Richardson of the Columbia University Sports Management Podcast to discuss the convergence of healthcare and sports.

Bendigo CEO Jeff Sofka is joined by Larry Bowie of Emory Healthcare and Matt Bartoloni of NYU Langone Health to discuss their healthcare systems’ approach to sports partnerships amid Covid-19, and where they see these partnerships evolving going forward.

Make-goods a chance for clubs to celebrate their healthcare providers during COVID-19. Bendigo and MarketCast team up to help.