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Playbook for Creating Measurable ROI through Sponsorships
Recently our team was joined by clients Virginia Mason Franciscan Health and Kettering Health for a SHSMD webinar that focused on using a data-backed approach to identify which sponsorships best align with KPIs and deliver across multiple strategic imperatives. Thank you Thomas Kruse and Jimmy Phillips for joining us in this insightful discussion. Check out our webinar and learn how you too can maximize measurable ROIs through sponsorships.
Sports Charitable Giving: Fundraising for a cause beyond #GivingTuesday
Cause marketing campaigns through partnerships with healthcare systems and sports teams can lead to great fundraising opportunities, while inspiring and educating the fan base.
2022 Recap: Playbook for Crucial Catch
Playbook for Health helps clients build upon the NFL’s Crucial Catch platform in their local markets, assessing and aligning our clients’ priorities to reach employees, fans, and communities. Crucial Catch is an opportunity for teams and players to help raise important funds for cancer programs, and visit healthcare systems, local tv networks, and stadiums to encourage fans to schedule screenings.
Expanding Healthcare Systems’ Partnership Portfolio: Youth Sports a Win-Win
Youth sports partnerships are important to reinforce a healthcare system’s position as a community leader, and be a destination for youth athletes and families to seek healthcare.
Influencers, Healthcare, and Sports. Here’s why the three work together.
When it comes to healthcare, influencers can play a significant role in moving brand strategy forward. As a sports marketing agency that specializes in healthcare, Playbook for Health understands the power of sports personalities, which position them as an integral component for our clients reaching their goals.
Drafting Your Playbook in 2022
Disruption in healthcare has led systems to refresh their sports partnership strategies. Playbook for Health is here to help you draft your sports marketing strategy.
VMFH and iHeart Radio Ask Fans to Make a Play for a Healthy Heart
iHeartMedia with the Seattle Kraken and Virginia Mason Franciscan Health encouraged fans to “Make a Play for a Healthy Heart” during the month of February
Emory Healthcare Inspires Dads to Be Healthy
The Healthy Dad’s Initiative with Matt Ryan launches to encourage and inspire healthy actions amongst a demographic who could relate to Matt.
Charitable Partner of Boeing Classic Boosted with Cause Marketing
Purposeful integrated activations can become a cause marketing vehicle to create brand and mission awareness, educate, fundraise and drive business, as is proof with the redirection of VMFH sports assets towards the Boeing Classic.