Our president, Mike LaPorta, joined Emory Healthcare's Amy Comeau, Kettering Health's Jimmy Phillips, and Penn Medicine's Tricia Bell for an impactful presentation that unpacked how healthcare systems use data-backed approaches to develop award-winning sponsorship strategies that deliver on cross-system KPIs. Here's a glance at the rich content the speakers touched on.

Recently our team was joined by clients Virginia Mason Franciscan Health and Kettering Health for a SHSMD webinar that focused on using a data-backed approach to identify which sponsorships best align with KPIs and deliver across multiple strategic imperatives. Thank you Thomas Kruse and Jimmy Phillips for joining us in this insightful discussion. Check out our webinar and learn how you too can maximize measurable ROIs through sponsorships.

Cause marketing campaigns through partnerships with healthcare systems and sports teams can lead to great fundraising opportunities, while inspiring and educating the fan base.

Playbook for Health helps clients build upon the NFL’s Crucial Catch platform in their local markets, assessing and aligning our clients’ priorities to reach employees, fans, and communities. Crucial Catch is an opportunity for teams and players to help raise important funds for cancer programs, and visit healthcare systems, local tv networks, and stadiums to encourage fans to schedule screenings.

Youth sports partnerships are important to reinforce a healthcare system’s position as a community leader, and be a destination for youth athletes and families to seek healthcare.

When it comes to healthcare, influencers can play a significant role in moving brand strategy forward. As a sports marketing agency that specializes in healthcare, Playbook for Health understands the power of sports personalities, which position them as an integral component for our clients reaching their goals.

Disruption in healthcare has led systems to refresh their sports partnership strategies. Playbook for Health is here to help you draft your sports marketing strategy.

iHeartMedia with the Seattle Kraken and Virginia Mason Franciscan Health encouraged fans to “Make a Play for a Healthy Heart” during the month of February